How Web 2 Can Drive Huge Business Growth Successful Entrepreneur Gives Business Advice On Online Business Tv Channel

Released on: August 8, 2008, 12:41 am

Press Release Author: David Chandler

Industry: Small Business

Press Release Summary:

Business expert and design champion Pier Paulo Mucelli shares business advice and
tips with online business TV content provider yourBusinessChannel.

Press Release Body: London,UK, August 08, 2008 -- eOffice Founder and CEO Pier Paulo
Mucelli, recently gave expert advice for using web 2.0 to drive business growth to
online business TV producer yourBusinessChannel
(http://www.yourbusinesschannel.com).

Mucelli, a business expert with one of the biggest networks on LinkedIn, says a
combination of pay per click advertising and smart social networking have enabled
him to develop an international profile for his award-winning chain of serviced
offices known for inspirational design and cutting edge technology.

"At the eOffice we are embracing web 2.0," he says. "I personally have been using
LinkedIn since the second month it was launched - I started by inviting my personal
network of probably 20, 30, 50 business associates and over time I invited all my
clients and all the company clients and slowly but surely the network has increased
to several thousand members. Currently I believe LinkedIn has 24 million members and
I have visibility of probably 60% and that allows my products and services to be
visible to 15 million business people"

Mucelli says that while pay per click is currently delivering the biggest return on
investment, social networking is catching up fast.

"It's fantastic for a small business like ours, we only started a few years ago and
were able to compete with the big giants, I started my Google campaign from my
living room on a weekend. I started with 10 keywords, I didn't have a clue you know

"We are able to capture clients in New York, Dubai and in Singapore - there is no
way we can afford to fly over to Dubai, see potential clients and sell our services,
now we can do it from our office, from our living rooms, it's fantastic. This is a
golden opportunity and it's available to everyone in the world, it's just a matter
of using it in the right way."

For more insight from Pier Paulo Mucelli click here
http://www.youtube.com/watch?v=7HDUPOqP19A
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Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)

Contact:
David Chandler
yourBusinessChannel
London,UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com

Web Site: http://www.yourbusinesschannel.com

Contact Details: yourBusinessChannel
London,UK
+44 (0) 870 041 0459

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